These were rules based on your check-in history that would give you specific coin values, each of which would help you win that week’s leaderboard.
We spent a lot of time focused on the copy. When we knew there was one that would get repetitive (like adding a photo), we added a bunch of copy variants to keep it fresh.
It turned out, even with all the work we did to add coverage more often than not we didn’t have anything interesting to tell you. That meant we had a single line as a filler insight:
Which was the most boring thing ever.
Instead, we wrote snapple cap inspired facts that may or may not be true to use as filler for those boring check-ins.
Some of my favorite include…
- A goldfish has a memory span of three seconds… A goldfish has a memory span of…
- Banging your head against the wall burns 150 calories an hour! Pfff… who needs a gym membership?
- Used coffee grounds can rid your fridge of odors. But that beard in there? It used to be an apple. Please throw it away.
- You’re twice as likely to be killed by a vending machine than by a shark. Unless it’s a vending machine full of sharks.
Each week players are ranked on a leaderboard based on the number of coins earned. We wanted to reward winners with bonus coins. The problem was that some users had a small friend graph (2 friends) vs. ones with much larger (200 friends).
I’ve played A LOT of poker and that I would approach the leaderboard payouts just like payouts in a poker tournament.
I was determined to make the payouts fair, increasing both the # of coins and the # of payout spots as your friend graph increased and odds of winning decreased. I split our users up into bands, based on their friend graph.
Payouts were based on a starting pool that increased +N coins per each additional active friend after band 1. Each subsequent payout spot is paid a decreasing % of the total pool. The starting pool varies in each band to alleviate the awkwardness of moving between each band.