An Inside Look at Foursquare’s Strategy for Building a 40,000-Member Superuser Community
“One of the things I’ve been most impressed with is taking community feedback and putting it directly into the product,” says Tracey. “We’ve elevated the community’s voice internally.”
Investing in Foursquare’s early users and power users has been a huge strategic focus for the team, who decided to unbundle the app into two separate apps last year to better serve their users. Through all the growth and changes (between January 2010 and April 2011, the userbase grew from 250,000 to 8 million), their superusers stuck by their side, growing and scaling with them. There have over 40,000 superusers today.
They have learned a lot along the way about how to grow and engage their most avid fans while building products that people love. And the key to all of that is their 40,000-strong global superuser community members, who help them edit their location content at a superhuman pace.